ASHWORTH, the world’s leading international fashion golf apparel brand, is proud to present the ASHWORTH x Mountain Yam Collection at CENTRESTAGE 2024, in collaboration with renowned Hong Kong designer Mountain Yam. ASHWORTH held the house fashion show on 4th September (Wednesday), from 5:30pm to 6:00pm at The Stage, Hong Kong Convention and Exhibition Centre, showcasing its cutting-edge golf fashion on the runway, redefining the boundaries of style and performance.

Established in California of U.S.A. in 1987, ASHWORTH develops a full line of men’s and women’s golf apparel with function and quality. In 2019, YGM's acquisition of ASHWORTH marked a significant milestone in the global golf apparel industry. At this year's CENTRESTAGE 2024, ASHWORTH is excited to collaborate with Hong Kong designer Mountain Yam on the ASHWORTH x Mountain Yam fashion show.  The fashion show revolved around the theme of “Evolution”. Through a time vortex, ASHWORTH embarked on a time journey with the audience to experience the brand’s legacy, following the footsteps of its continuing pursuit of innovation and breakthrough, and shaping the future of golf apparel.  

From 4th to 7th September, ASHWORTH exhibited the above collections at booth 3D-D18, 3/F, Hong Kong Convention & Exhibition Centre. Buyers and participants from all over the world experienced the exceptional ASHWORTH golf apparel, and how the comfort and function are beloved by golfers.

 

ASHWORTH SS25 Collection

ASHWORTH’s rich legacy continues to the its 2025 Spring/Summer Collection. Tracing back to 1992, Fred Couples, the world's top-ranked golfer at the time, won the US Masters Tournament and the prestigious Green Jacket in ASHWORTH apparel. This timeless tableau perfectly matched the tradition and elegance of the Master Tournament. The theme of “Love to Golf” is inspired by the Azalea at the Augusta National Golf Club, the full bloom celebrates the coming of spring, a new beginning, and the beauty of nature. Deriving from the abundance of botanical root and stem motifs combined with palm tree patterns and floral designs through digital printing, golf and fashion are combined to a fresh and vibrant style.

Extending the golf course to the ocean, the theme “Under the Sea” features UV protection and moisture-wicking properties, delivering the most exquisite functions that meets golfers’ needs. With cool touch fabrics, the collection exudes refinement and comfort to the fullest. Blue ocean and textural print patterns incorporated with liquefied, luminous and blurred effects create enchanting feeling and unprecedented visual impact.

 

ASHWORTH x Mountain Yam Collection

The international golf fashion brand ASHWORTH collaborates with Hong Kong designer Mountain Yam to create the ASHWORTH x Mountain Yam Collection in time vortex design, with the theme of “evolution”. Time Vortex exits outside of any normal frame of reference. Within it, light, darkness, matter and energy all blend, divide, shift and change. Bold cuttings combined silhouette elements and floating lines, creating a rippling effect that allows people to step into the unknown time vortex and peek at the future of golf fashion.

 

Ms Shirley Chan, Vice Chairman of YGM Trading Limited (fourth right, front row), Mr William Fu, CEO of ASHWORTH (fourth left, front row), The Hon Sunny Tan, LegCo Member (third left, front row), Ms Margaret Fong, Executive Director of HKTDC (third right, front row), Mr Jason Chan, Managing Director of ASHWORTH - Greater China (second left, front row), Ms Katherine Fang, Chairman of the HKTDC Garment Advisory Committee (second right, front row), Mr Derrick Cheng,  Fashion Designer of ASHWORTH (right, front row) and Mr Mountain Yam, Hong Kong fashion designer (left, front row) with models at the ASHWORTH x Mountain Yam fashion show.